Improving UX Starts with Empathy with Assaf Karmon

We had the privilege of spending some time and getting to know Assaf Karmon CEO & Co-founder at Turno.Assaf shares his journey from a background in software engineering to solving problems in the short-term rental industry. The property care aspect of vacation rentals is complex and can be daunting to those ill-informed or to those who just "wing it". Turno is an amazing resource for property managers and hostsAdditionally, we're excited to welcome Turno in as a new no BS show sponsor!Give it a listen!Visit this link for a $150 Offer for New Turno Users https://turno.com/noBSEpisode HighlightsAssaf elaborates on Turno's evolution, starting with a focus on scheduling and property careWe discuss Turno's collaboration with Airbnb which allows for a seamless experience for their users.Assaf emphasizes the importance of user experience and empathy in creating software solutionsWe inquire about Turno's scaling strategy and global reach.Assaf attributes success to luck, persistence, and taking opportunities while maintaining a vision.Assaf stresses the importance of staying disciplined, focusing on core features, and not overcommitting during the scaling process.John and Assaf discuss the challenges of avoiding overengineering and overpromising in response to customer requests and the Importance of staying true to the company's initial vision and North StarAssaf emphasizes the need for focus and avoiding distractions in business and Mateo adds insights on the importance of perfecting and refining the core productAssaf compares this stage to Airbnb's journey of making incremental improvements and refining user experiences.Episode Sponsor - TurnoProperty Management and Hosting is Hard. Cleaning Doesn’t Have to Be. Get Competitive Cleaning Bids on Turno’s Cleaner MarketplaceCompare prices and services from vetted STR cleaners in your area and easily manage all your turnovers in one placethe no BS podcast Listeners: $150 Offer for New Turno UsersComplete your first turnover with a Turno Marketplace Cleaner by 3/31/2024. and receive a $150 Amazon gift card from Turno! visit: https://turno.com/nobs