EPISODE · Nov 28, 2021 · 10 MIN
Improving Vaccine Communication
from In Good Health · host Greg Johnson, Elizabeth Westfield, Maayan Voss de Bettancourt | AURN
The White House and many health officials have taken an aggressive approach to communicating the need for Covid-19 vaccines. Most people are prompted to get vaccinated by mandates and words that generate fear, but it’s clear that they backfire with a sizable minority of others. A communications expert discusses how certain words motivate some groups and repel others. Facebook: ingoodhealthpodX: @ ingoodhealthpodIG: @ingoodhealthpodYouTube: @ingoodhealthpodSpotify Apple Podcast In Good Health PodcastSubscribed to the newsletterFull ArchiveContact UsBecome an Affiliate Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
The White House and many health officials have taken an aggressive approach to communicating the need for Covid-19 vaccines. Most people are prompted to get vaccinated by mandates and words that generate fear, but it’s clear that they backfire with a sizable minority of others. A communications expert discusses how certain words motivate some groups and repel others.
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Improving Vaccine Communication
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