Improving your reputation- Fiona Birch

Welcome to Episode #57 –Improving your reputation- Fiona Birch   Who is Fiona? Fiona spent 9 years as a trainer / exercise physiologist. Mostly in men’s sports (rugby union, rugby league and aussie rules). In fact, she was one of the only female athletic trainers in Australia in men’s sports at the time. She was the Sports Medical Director at Griffith University for the 1994 World University Games and Assistant Medical Director for the 1994 ITU World Cup Triatlon. She was a competitive athlete from age 6 to 18, then a professional lifeguard, and has spent the last 9 years competing in triathlons. So nothing shocks her. She’s seen and heard it all. She understands it from the athlete’s perspective, the team’s perspective and the association’s perspective. And just as important – the fan’s perspective.     This show you’ll learn: How to build your brand withstanding a crisis Crisis management Reputation How to use data, analysis and content strategy     If you would like to find out more about Pro Athlete: https://proathleteonline.com/ [email protected]   Follow Pro Athlete: https://www.facebook.com/proathleteonline/ https://www.instagram.com/proathleteonline/ https://twitter.com/fi_birch https://www.youtube.com/channel/UCqZG4Y_a9MVo2NAK6ZvRNog     Join our Motorsport Sponsorship Group: http://bit.ly/Motiv8Sp   Learn more about MotiV8 Training: Motiv8training.com.au   Reviews: Have some feedback on the show? I would love to hear it! Please leave a review on itunes or stitcher and I will read them out on next week’s show, good or bad! Every review will go in the draw to win a prize.   Thank you again for taking the time to listen to the podcast!