Imran Amed and Musa Tariq | Inside Fashion

On this episode of "Inside Fashion", Imran Amed sits down with Musa Tariq to discuss changes in technology, his love of authenticity and the challenges facing fashion today. Tariq is one of a highly select group of individuals appointed to the C-Suite under the age of 35. Following early leadership roles at JWT and Saatchi & Saatchi Advertising, Tariq served as global head of digital marketing and the first-ever director of social media at Burberry. It was during Tariq’s tenure that the 150-year-old British brand established itself as a digital leader in the industry. Tariq left Burberry to join Nike as the first senior director of Social Media and Community, before going to work under Angela Ahrendts once again as Apple’s global marketing and communication director for retail. In 2017, he was appointed chief brand officer and vice president of Ford Motor Company. To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews  For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.  To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail [email protected]. For all sponsorship enquiries, please e-mail [email protected].    Hosted on Acast. See acast.com/privacy for more information.