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EPISODE · Dec 18, 2022 · 39 MIN

In a Privacy-Centric World, Creative is More Important Than Ever

from Deconstructor of Fun · host Deconstructor of Fun

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in-app advertising inventories, the quality of your creatives has never been more critical to the success of your games. This was one of the key takeaways from our recent discussion with Sandro Gelashvili, Head of Creative Works at Google, and Rau Dosymbetov, Creative Producer at Nexters, on the Deconstructor of Fun podcast.

What this episode covers

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in-app advertising inventories, the quality of your creatives has never been more critical to the success of your games. This was one of the key takeaways from our recent discussion with Sandro Gelashvili, Head of Creative Works at Google, and Rau Dosymbetov, Creative Producer at Nexters, on the Deconstructor of Fun podcast.

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In a Privacy-Centric World, Creative is More Important Than Ever

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Frequently Asked Questions

How long is this episode of Deconstructor of Fun?

This episode is 39 minutes long.

When was this Deconstructor of Fun episode published?

This episode was published on December 18, 2022.

What is this episode about?

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in-app advertising inventories, the quality of your creatives has never been more critical to the success of your games. This was one of the...

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