In addressing vaccine hesitancy, how the message is delivered matters

This episode is brought to you by Semafor Healthcare.Delivered weekly from David Lim, Semafor Healthcare connects the dots between decisions in government, business, and technology to reveal how they impact the future of healthcare. Each edition will provide the analysis you need to understand and stay ahead of a rapidly changing landscape. Subscribe for free.As the COVID-19 vaccine rollout continues, some are hesitant to receive the shot if and when their number is called. It's upon the government and health care industry to connect targeted messaging and information to groups of individuals expressing hesitancy through trusted resources. On today's episode of Health Affairs This Week, Leslie Erdelack and Rob Lott note that, when it comes to health and wellbeing, people may not respond to politicians but they do listen to their doctors.Vaccine hesitancy has COVID-19 herd immunity implications so this messaging is critical as we fight the COVID-19 global pandemic. Listen to Leslie Erdelack and Rob Lott discuss vaccine hesitancy, explain what it is, and how health care professionals can leverage social proof to help inform decisions regarding vaccine hesitancy.Related Links:Four Steps To Help Achieve COVID-19 Vaccine Adoption: How Health Professionals Can Embrace Their Role As Messengers (Health Affairs Blog)Reflections On Governance, Communication, And Equity: Challenges And Opportunities In COVID-19 Vaccination (Health Affairs)The White House Is Set To Unveil A Wide-Reaching, Billion-Dollar Campaign Aimed At Convincing Every American To Get Vaccinated (Stat News)'We Want To Be Educated, Not Indoctrinated,' Say Trump Voters Wary of COVID Shots (Washington Post)Subscribe: RSS | Apple Podcasts | Spotify | Castro | Stitcher | Deezer | Overcast Subscribe to Semafor Healthcare for free.