In 'Alan Opts Out' by Courtney Maum looks at social striving and says "Actually - can we not?"

Novelist and memoirist Courtney Maum has built a career exploring ambition, identity, creativity, and the strange pressures of modern life. Her previous books include 'Touch,' 'Costalegre,' and the publishing-world favorite 'Before and After the Book Deal.'Her new novel, 'Alan Opts Out,' takes sharp aim at consumer culture and suburban status anxiety. The book follows a successful Connecticut advertising executive who suddenly decides to abandon capitalism after a disastrous pitch meeting — moving into his backyard playhouse to live off the land while his wife fights for social acceptance in elite Greenwich circles. It’s funny, pointed, and surprisingly tender.