In Case You Missed It: Matt Yaeger of Pinnacle Wine & Liquor on Community, Creativity, and Small Business Resilience

This week on Shelling Peas, we’re revisiting a conversation from the early days of the podcast — and it’s one that feels more timely than ever. Chef Ryan Jennings sits down with Matt Yaeger, owner of Pinnacle Wine & Liquor, to talk about the evolving wine landscape and the heart of independent business.Matt shares candid insights about the challenges facing small wine shops, from shifting consumer habits to competing with big-box chains, and how he's embracing creativity, community connection, and authentic hospitality to thrive. The conversation touches on family entrepreneurship, navigating industry headwinds, and how storytelling and content creation play a growing role in keeping traditions alive.Whether you’re discovering this episode for the first time or returning for a second listen, it’s a thoughtful reminder of why supporting local matters — and how resilience can take root in unexpected places.Mentioned in this episode:Food About TownFood About Town hosted by Chris Lindstrom, focusing on restaurants, food and drink of all kinds, and whatever topics I want to cover! https://foodabouttown.captivate.fm/Pauly Guglielmo ShowPauly Guglielmo is a former radio guy turned food business entrepreneur. While running a manufacturing facility is his day job, he likes to dust off his broadcasting skills once a week on this podcast and talk to entrepreneurs and other influencers.Joe Bean RoastersJoe Bean Coffee - Coffee that lifts everyone. Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com Sweet Pea Plant Based KitchenBased in Rochester, NY, Sweet Pea is a plant-powered kitchen creating transformative ways of wellness. Harnessing the power of food as medicine, we help you realize your happiest, healthiest self. Use promo code Lunchador15 for 15% off your order!