In Conversation - Andrew Griffiths Top Five Tips For Why You Should Proudly Be The Most Expensive

 "You can't be the most expensive and be the most crap at what you do.” Andrew Griffiths Top Five Tips For Why You Should Proudly Be The Most Expensive1.   When you play in the cheap end of town, you are just another transaction2.  If you’re going to be the most expensive you have to be the best, and there is no downside to this3.  The right customers are looking for the best, not the cheapest4.  Being the most expensive differentiates you in so many ways5.  Businesses that charge the most build financial resilience TIME STAMP SUMMARY 01:40  Competing solely on price is a lack of creativity and leads to a lack of emotional connection with customers.04:10  Being the most expensive requires delivering exceptional value in every aspect of the transaction.09:20 Rewriting the stories and mindsets that prevent business owners from charging appropriately.15:25   Attracting the right customers who value quality and are willing to pay more leads to long-term business success.20:10  Financial resilience leads to a more sustainable and less stressful business environment. Where to find Andrew?Website                       https://www.andrewgriffiths.com.auWebsite LinkedIn                       https://au.linkedin.com/in/griffithsandrew  Andrew Griffiths Long BioAndrew Griffiths stands as Australia’s #1 small business author and global authority on future-proofing businesses. With 40 years of entrepreneurial wisdom, 14 bestsellingbooks published in 65 countries, and over 1,000 presentations delivered across 25 countries, Andrew brings a rare combination of street-smart experience and profound business insight to every stage. What sets Andrew apart isn’t just his impressive credentials – it’s his ability to see the human element in an increasinglydigital world. Renowned as one of the greatest storytellers in the speaking profession, Andrew weaves masterful narratives drawn from his vast bank of personal experiencesand business observations, delivering powerful lessons that resonate long after the presentation ends. As an entrepreneurial futurist, he champions the power of human intelligence in business, helping organisations and leaders navigate change while staying authentically connected to their customers. His gift for storytelling  transforms complex business concepts into memorable, actionable insights that inspire real change. Drawing from his extraordinary journey from orphan to international business authority, Andrew delivers more than just insights, he shares battle-tested wisdomthat has helped both Fortune 500 companies and small business owners thrive. His presentations blend powerful storytelling with practical strategies, delivered with anauthenticity that can only come from someone who has lived the entrepreneurial journey in all its ups and downs. Organisations around the world including the EuropeanUnion, CBS, Hewlett Packard and Hertz have trusted Andrew to deliver not just inspiration, but actionable wisdom that creates lasting impact. His unique ability to hold a mirror up to audiences, showing them both challenges and opportunities comes wrapped in his signature style of unapologetic honesty and quick wit.Andrew specialises in helping audiences:• Look at their business from a global trend perspective• Embrace human intelligence as a competitive advantage • Use storytelling in a strategic way to connect and influence • Build deeper customer connections in a digital age• Navigate price increases and value positioning• Transform their definition of success• Create bulletproof brands that stand the test of time• Feel inspired by global stories of innovation in businessWhen Andrew takes the stage, he doesn’t just leave a warm impression, he catalyses real change. His mission is to help people of substance build businesses of substance,ensuring they remain relevant and resilient in an ever-evolving marketplace.