In Conversation: B2B Brand Marketing with Palmer Houchins...

What this episode covers

Calling all B2B marketing professionals out there — our latest episode of In Conversation is not one you'll want to skip. Today we're sitting down with Palmer Houchins, currently Head of Marketing at G2 (maybe you'v heard of it). In our latest episode, Palmer and Bill dive into Palmer's early days at MailChimp, the tricky science of measuring brand ROI, the future of B2B marketing, and so much more! A huge thank you to Palmer for joining us on the podcast and for sharing so many nuggets of wisdom. Resources: 2030 B2B Trends Report from the LinkedIn B2B Institute Exit Five B2B Marketing Community Palmer's LinkedIn Post on B2B Branding

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Frequently Asked Questions

How long is this episode of Focus On Brand?

This episode is 39 minutes long.

When was this Focus On Brand episode published?

This episode was published on July 24, 2024.

What is this episode about?

Calling all B2B marketing professionals out there — our latest episode of In Conversation is not one you'll want to skip. Today we're sitting down with Palmer Houchins, currently Head of Marketing at G2 (maybe you'v heard of it). In our latest...

Can I download this Focus On Brand episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.