In Conversation - Ben Lai Top Five Tips For Winning More Sales

“ You need to align your purpose with your profession. So, what this essentially means is that if you want to be successful in sales, you really need to believe in what you do, people will assess you based on your level of conviction. So, if you don’t believe that what you’re doing is of great value to the people that you’re serving, then you’re not going to be very effective at giving that message.”  Ben Lai Top Five Tips For Winning More Sales1.       Align your purpose with your profession.2.       Be 100% client centric.3.       Understand what your clients care about.4.       Speak the language your clients understand.5.       Follow up and follow through. TIME STAMP SUMMARY 01:28 Selling is more than just sales.07:44 The principle of reciprocation. 11:06 The universal translator.14:53 Good service, and the follow up. Where to find Ben?Website                           http://www.salesethos.com.au/              LinkedIn                          https://www.linkedin.com/in/ben-lai  Ben Lai Bio Ben Lai started Sales Ethos with one vision: to transform how we think – and approach – selling. Moving from nursing to sales, Ben was shocked to see the unethical practices of the sales profession. From lying and misleading clients to fabricating capabilities, Ben sadly saw it all. Determined to maintain his personal integrity, Ben focused on selling responsibly, ethically and truthfully. Unsurprisingly, this approach was not only successful but earned trust and respect with clients! Today, he uses his personal experience, and 15+ years of extensive research to help others sell (and build their businesses) with integrity and emotional intelligence, while aligning with their values. Ben and his team put people front and centre of the sales equation.