In Conversation: Brand Naming with Lexicon's David Placek...

What this episode covers

Focus Lab's CEO Bill Kenney chats with David Placek, President and Founder of Lexicon Branding, about his career in naming some of the world's most recognized companies. Lexicon is behind brands you probably interact with daily: Febreze, Sonos, Blackberry, Swiffer, Dasani, Impossible Foods. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

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Frequently Asked Questions

How long is this episode of Focus On Brand?

This episode is 18 minutes long.

When was this Focus On Brand episode published?

This episode was published on June 14, 2021.

What is this episode about?

Focus Lab's CEO Bill Kenney chats with David Placek, President and Founder of Lexicon Branding, about his career in naming some of the world's most recognized companies. Lexicon is behind brands you probably interact with daily: Febreze, Sonos,...

Can I download this Focus On Brand episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.