In Conversation - Bruce Scheer Top Five Tips For Getting Your Sales Story Straight

from Business Excellence - TOP 5 Series · host Rael Bricker and Lindsay Adams

“I always work with my clients to help figure out what that problem is. And then let's spotlight it. Then when you think of an analogy of a spotlight, anything that's in the spotlight is brightened up, and you can see it crystal clear...” Bruce Scheer Top Five Tips For Getting Your Sales Story Straight 1. Target the Right Buyers 2. Spotlight the Problem 3. Envision the Desired Outcome 4. Showcase the Solution 5. Prescribe Next StepsTIME STAMP SUMMARY01:12 The importance of targeting the right buyer04:01 Zoning in on the problem08:51 Highlight the solution14:02 Planning ahead Where to find Bruce?Website http://www.inspireyourbuyers.com/ LinkedIn http://www.linkedin.com/in/bscheer Bruce Scheer BioBruce helps business and revenue leaders boost growth by showing them how to create go-to-market stories and sales conversations that sizzle. Bruce is a best-selling author with a portfolio of award-winning B2B campaigns and collaborations with giants like Microsoft, Adobe, and Google. Using storytelling and anecdotes from his career, he is a powerful keynoter and an engaging, practical breakout presenter.

What this episode covers

NOW PLAYING

0:00 16:14

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

The Field 38 Glory to God!

Mar 3, 2026 ·44m

The Field 37 Weakened Christianity

Feb 21, 2026 ·30m

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

The Field 36 The Conversation Continues

Dec 17, 2025 ·30m

The Field 35 Conversation between a Monk and Layman

Dec 11, 2025 ·26m

The Field 34 The Cup of Christ!

Dec 11, 2025 ·29m

Similar Podcasts

French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting! LIGHTS, CAMERA, SMILE! Creatives Club Media Lights, Camera, Smile, is a podcast for anyone with a dream to share something with the world, out of the overflow of themselves - be it their mind, their heart, their personalities, and much more. Each of us are alive in this moment in time, with an innate ability to have ideas and create various things to benefit both ourselves and the people around us for a reason, and here, you will find the encouragement, the inspiration, and the motivation to do just that. Hosted by Cicily, founder of Creatives Club, she dives into various topics surrounding creativity and business. Exploring entrepreneurship for creatives in a corporate reality, sharing tips and tricks in a media centered company, answering questions regarding what a creative actually is are just a few of the things discussed on this podcast. Be encouraged to create for yourself as Cicily gets vulnerable by pivoting the camera to herself for the first time.To submit questions for Cicily to answer, or have her address certain t Solving for Change MOBIA Technology Innovations Solving for Change welcomes business and technology leaders to share stories of bold business transformation within complex organizations. In an era when technology and markets are changing around businesses, the key to staying competitive is to evolve in response to those changes. MOBIA’s Mike Reeves and Marc LeBlanc investigate business transformation, deconstructing the challenges, ambitions, and market disruptions that drive companies to embark on transformation journeys, and exploring their unique approaches to achieving meaningful outcomes. What sparks leaders to pursue business transformation? How do they overcome the challenges along the way? What are the keys to creating enduring change? Through in-depth conversations with business and technology leaders, Mike and Marc answer these questions and explore how businesses evolve by pulling four key transformation levers: people, process, technology, and culture.

Frequently Asked Questions

How long is this episode of Business Excellence - TOP 5 Series?

This episode is 16 minutes long.

When was this Business Excellence - TOP 5 Series episode published?

This episode was published on November 19, 2023.

What is this episode about?

Can I download this Business Excellence - TOP 5 Series episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!