In Conversation - David Ednie - Selling in the new world

"We have to create a magnet to draw them towards us" "So we've got to talk about the problem, talk about where they are in their frame of mind, in their reference be relevant and meaningful to them, and educate them more about the problem and they will love you and follow you and then you've got a potentially developing customer "1:22 - not enough business 3:05 b2b vs b2c   4:59 Where is the Audience hanging out8:12 create a magnet 12:26 Pandemic Impact on Sales 13:46 Productivity 18:22 Professional Services 22:46  Barriers to growth For Free resources including 5 Common Barriers to Growth by David Ednie - click here David R Ednie is President and CEO of SalesChannel International. He is an expert in Cloud GTM Strategy and Execution, Cloud Sales Acceleration, Acceleration of Customer Adoption of Cloud Services and End2End Customer Experience. David has over 25 years international business experience working in culturally diverse markets in Europe, North America, Asia, the Middle East, and Australia. SalesChannel International’s clients include: Microsoft Corp., VMware, HPE, Palo AltoNetworks, ServiceNow, ISM Canada, Symantec, Odin, ScanSource, Orange Group, HostEurope Group, Fujitsu, Hawaiian Telecom, Bell Canada, Interactive, Korean Telecom, Kio Networks, KPN, Proximus, Telefonica O2 Group, ALSO Baltics, Redington, Sage, Infor Group, TDC, Telenor, TeliaSonera, Telstra, Telus, SunGard, Veeam, Verisign, Vodafone and UPC. Prior to founding SalesChannel International David worked in a variety of Senior Executive roles in High Tech - Internet Services, IT and Telecommunications for US, British and French companies, including: NTT/Verio, Genuity, Integra, British Telecom, Data General and Intel. David is an Australian national and has lived in Paris, France for the past 20 years. He has significant multi-cultural experience and gained extensive personal knowledge and insights resulting from working with diverse and different cultures. SalesChannel International works with Senior Leadership and Management Teams to develop GTM and multi-channel sales strategies that deliver sustainable performance in today’s increasingly complex and competitive Cloud Services business environment.