In Conversation - David Fradin - 5 keys to excellent product success

David Fradin is the author of the  three Books"Successful Product Design and Management Toolkit", "Building Insanely Great Products" and "Organizing and Managing Insanely Great Products" He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership & management skills, Apple promoted him first to Apple /// Group Product Manager & later Business Unit Manager at the same organizational level at that time as Steve Jobs.He is a Distinguished Professor of Practice and Advisor, Product Management Programs, WileyNXT, Faculty, IIML-Wiley Data-Driven Product Management Program.