In Conversation - Dixie Maria Carlton Top Five Tips For Non-Fiction Authors

"Don't just write a book. Write a book that's going to position you as an authority. So, write with authority. A lot of business professionals write books that are going to boost their credibility. A book is not going to just make you an authority automatically. So, you need to position yourself as a thought leader by integrating your book into your overall strategy, make it part of your ecosystem for your marketing and your entire business." Dixie Maria Carlton Top Five Tips For Non-fiction Authors1. Write with Authority2. Plan Before You Write3. Focus on High-Quality Production4. Leverage Multiple Platforms for Visibility Publishing 5. Use Your Book to Open Doors and Create Opportunities  TIME STAMP SUMMARY01:50  The importance of integrating the book into an overall strategy, making it part of your marketing and business ecosystem05:35  The trivariant framework, which helps in mind mapping and ensuring consistent content flow.15:30  The concept of "breadcrumbing," leading readers through the book to take specific actions.20:50  Dixie offers a free copy of "Start with the Draft" to listeners  Where to find Dixie?Website              www.indieexpertspublishing.com Dixie Maria Carlton Bio In 2001, Dixie Maria Carlton sold a company and decided to write a book. She got lucky! Amazon was only just really starting to gather steam, and her book found its way through an industry connection to a ‘co-author’ in the USA. She also ended up being personally coached by a publishing and marketing specialist – who at the time was working with Mark Victor Hansen, Brian Tracy, and Bob Proctor – on where those industries collided in the emerging self-publishing world. 20 books and a few awards later, Dixie has been assisting other top speakers from around the world to develop their expertise and publishing aspirations, while also developing her own professional speaking career. She has helped to publish nearly 200 books, many are best sellers, and they and their authors are award-winning high-profile experts in their respective fields, from Europe, USA, Australasia and the UK. She has represented many at international book fairs in Frankfurt and London, sold foreign rights, worked with respected literary agents and PR specialists, and is recognised as a pioneer in the world of Publishing 3.0. Dixie merged her own hybrid publishing company into a fresh new style of service with publishing production specialist Ann Dettori Wilson in 2019 and created Indie Experts. Together they work with top performing industry experts, entrepreneurs, rebels and trail blazers around the world, to ensure their publishing journeys become part of their overall ecosystem in business to create change, and raise awareness of important issues. Covering industries including IT, Security, Agriculture, Retail, Education Mountaineering, and medical fields, Dixie has worked with some extraordinary authors. Describing her work as ‘getting paid to deep dive into fascinating lives and topics’, she’s happiest helping others to develop their stories, and share them.