In Conversation - Ed Rigsbee - The Little Blue Playbook

I thought that taking these universal truths that can be used in business, in life, and amassing them in a little playbook, might be the perfect thing to help the generations following us 3:40 You’ve got to tell them what they don’t know.8:59 The three great things that will change your life10:14 Ego is a is a wonderful thing, it should be caged for everybody to look at.14:28 So, who this person is today, is who they’re going to be tomorrow?20:14 Service is important in life and in business. For associations...the key to safeguarding your organization's future is to research, embrace, and maximize your member ROI. In this effort, I guide executives, looking for explosive organizational growth. I developed the "Member Return on Investment (ROI) Valuation Method" (qualitative research) to help you prove to your market that membership is a good business, financial, and career decision. I have been called the global expert on determining Member ROI in actual dollar numbers. Many know me as the ROI Guy.I serve as the CEO for Cigar PEG-Philanthropy through Fun, an IRS recognized 501(c)(3) non-profit charity; an organization I founded in 1999. https://cigarpeg.comAs an early author (1994) on strategic alliance development, my collective skills help you to expand the thinking of your board of directors in the effort to develop yours, as a "Member-ROI-Centric" association or society. I am one of only a few people on the planet to hold both the Certified Speaking Professional (CSP) credential and the Certified Association Executive (CAE) credential.My books include: "The ROI of Membership-Today's Missing Link for Explosive Growth," "PartnerShift," "The Art of Partnering," "Developing Strategic Alliances" & “Kids, Parents & Soccer.”You may access my Article Bank for publication in your electronic or printed member communications: https://rigsbee.com/articles/association-growth/Best deal on quantity discounts on "The ROI of Membership" is available athttps://rigsbee.com/the-roi-of-membership/Complimentary weekly workshops to help your association thrive through accelerated membership growth and retention: https://rigsbee.com/workshops-for-association-executives/