In Conversation- Lavinia Thanapathy Top Five Tips To Rock LinkedIn

“This is absolutely the wrong question. The first thing you should be doing is deciding what your purpose is on LinkedIn, because your purpose educates everything else that you do on the platform.” Lavinia’s Top Five Tips to Rock LinkedIn1. Maximise the big 3 (name, headline, photo) for SEO2. Use current keywords in your about section 3. LinkedIn values conversation over content so everyone needs to have a good comment strategy4. Use & follow hashtags5. 5 Key elements of LinkedIn Content  TIME STAMP SUMMARY00:41 The benefits of using search engine optimization09:17 Being viral shouldn’t be the goal13:28 Hello Hashtags actually work!19:18 Purpose over numbers Where to find LaviniaWebsite           http://www.laviniathanapathy.com/     LinkedIn           https://www.linkedin.com/in/laviniathanapathy  Who is Lavinia ThanapathyLavinia is a sought-after motivational speaker and media commentator on change leadership, public speaking and overcoming imposter syndrome.With Covid-19 shaking up businesses around the world, Lavinia’s “Embrace the Crazy” Keynote and TEDx is helping people in organisations around the world to develop habits to turn resistance to resilience. She was named one of LinkedIn’s Top Voices 2020 for her thought leadership on change during the Corona Pandemic.A lawyer by training and a branding expert by profession, Lavinia is the co-editor and co-author of the bestseller “Unleash Your Voice: Powerful Public Speaking for Every Woman.” Her “Unleash” Keynote helps to unlock the internal barriers that prevent people from achieving their full potential.Lavinia has served with distinction on several non-profit Boards. She was a three-term President at PrimeTime Business & Professional Women’s Association and has served as Honorary Secretary at HCA Hospice Care. She is the founding chair for Inspiring Girls in Singapore and regularly also speaks on topics around raising girls. She most recently stepped down as Vice President at the Singapore Council of Women’s Organisations (SCWO) where she represented Singapore on the world stage at ASEAN and APEC meetings. She has received numerous awards for her work on creating an equal future.Originally from Singapore, educated in Australia and the UK, she is currently based in Berlin, Germany. Lavinia is married to a senior German diplomat, and together they have 5 children ranging in ages from 10 to 30.Lavinia embodies the power of Embracing the Crazy!