In Conversation - Phil Preston - Purpose to Profit

In this episode Phil Preston, a Purpose Expert, speaks about What has been your journey to 'purpose'?  Why is purpose in business important?  Can it grow the bottom line and, if so, how?  How should owners and operators approach it?  What is a good first step?As a former research head overseeing $50 billion of investments, I became frustrated with poor corporate behaviours and symbolic acts of charity. In 2007, I left that ‘comfortable’ life to find a better way - one where taking on social and environmental challenges is part of core and profitable business, and where people and organisations work together more effectively.Since then I’ve worked in the purpose, shared value and collaboration fields by guiding organisations, assisting projects and collating case studies. I work with small-medium enterprises through to multi-national corporations and everything in between, as well as helping not-for-profits develop deeper partnerships with businesses.