In Conversation - Scott Cundill - The Captivating One-Liner

"I realized that one of the biggest issues that small businesses have in terms of marketing is the disparity it's all over the place. And if you can align it into one line, that does not talk about your product or service, it ignites your marketing, because you have one line, and that line becomes a tool ""What we do is we come down and say what is keeping your target audience awake at night. And if you can reflect their pain back to them better than they even know their own pain, something very interesting happens. your credibility increases, and suddenly they see you not just as a spammy salesperson, but somebody that understands them, the industry, their job title, what's keeping them awake at night, and then they are open to discussing that problem with you. "02:11 The one Liner 04:38 Building Relationships 08:48 Gentle Introduction 12:35 Time 20:13 Publishing 23:00 http://mymosttrusted.nethttps://majestic3.com/the_captivating_one_liner.htmlAbout Scott Cundill  A Global Speaker and WriterWith two bronze medals at the Kung-Fu World Championships in China, Cundill’s rich base of experience, spanning the business, technology and marketing worlds coupled with his very bold opinions, has made its mark in local media and speaker circuits.He has appeared on TV countless times and has written dozens of articles. He is also a published author, including “The Captivating One-liner” and is currently the CEO of www.maj3.com.Scott has done a TEDx Talk.