In Conversation -Wendy Lee Adapting without losing your personal brand

“We will go in and we will look into the business and see how we can translate that in order for your corporate executives to be able to live and breathe the brand.”  “Number one would be what is the product or services that you are selling? Yeah, and number two, which kind of customers are you targeting.”“Appearance, behaviour, communication, the ABCs of image. So, there is no point in you dressing up very nicely, but at the end of the day, when you communicate, it doesn't sound professional. The language that you use, you know, your vocals and verbal's cues are incongruent with your appearance, that will also affect the whole brand as well.”  TIME STAMP SUMMARY01:17 Making the tough choices in order to pursue what you want 03:48 Becoming an image consultant 10:58 How culture affects how we present ourselves16:03 Creating personal and professional boundaries on social media 24:37 Adapting without losing our personal image Where to find Wendy Lee?LinkedIn                   https://www.linkedin.com/in/wendyimageconsultant Website                    https://www.brandimageinstitute.com/  Who is Wendy Lee? Wendy Lee is a highly sought-after BrandImage Consultant, international speaker, master trainer and prolific author. For the past 18 years, she has dedicated her life to helping thousands of corporate executives define and refine their BrandImage through appearance, behaviour, and communication. Her impressive clients include Fortune 500 companies, GLCs, MNCs, SMEs, from over 45 countries worldwide.She is the founder of Chapter One Asia and also the Director of the world’s first BrandImage™ International Institute, an award-winning institute that is recognized by both Malaysia and the UK Government as an internationally accredited centre. To date, Wendy, an appointed Adjunct Professor, has trained more than 250,000 corporate executives and has certified over 150 BrandImage Consultants.She has also won several coveted awards, and has contributed more than 200 articles on Image, Brand and Etiquette to various newspapers and magazines. She is now a columnist with New Straits Times and has her own column known as Miss Behave.Wendy had also won several coveted awards such as the prestigious Asian Image Consultant of the Year by The Australian Image Company, the Sin Chew Education Awards 2018/2019, the Golden Phoenix Entrepreneur Award 2014, and SME Malaysia’s Top 100 Fastest Moving Company Award, 2010. She was also recently announced as one of MIA's 70 Rising Malaysian Personalities on LinkedIn 2020.On the international front, Wendy is the one of the very few that holds an Advanced Diploma in Image Consultancy, and is the appointed Image Consultant of Sichuan, China. She now sits on board as the Certification Ambassador with the AICI Global Certification Task Force and is also the Associate Editor for AICI Global Magazine. Her passion in speaking, training and facilitation has also led her to be appointed as one of the board members of the Virtual Speaker Association International.Wendy is currently pursuing her PhD in International Business.