In conversation with Alison Howe of Mad Lilies

This week we are in conversation with Alison Howe, the self-professed custodian of Mad Lilies, a flower shop based in Banstead ,SurreyAlison offering includes retail flowers, subscriptions, funeral work, homeware and workshopsWe have been eagerly awaiting this chat since we met Alison at a floral gathering last year held by the wonderful Liz at Blue Sky Flowers This chat is everything we hoped that it would be. Alisons energy and passion for the industry is infectious and we totally fed off of  the energy that she bought to this episodeIt's so perfectly timed as we have just come out of the Valentines rush and we speak a lot about Alisons thoughts on this specific peak periodWe talk about Alisons journey into flowers, her passion for retail floristry and everything that owning a flower shop brings. We speak about the importance of being visible online and how it has propelled the popularity of her homeware offering during this pandemic . Alison is very clear about how important community over competition is and how she has forged these friendships during her time with flowersAlisons business is thriving, not just surviving in these difficult times and we talk about what it takes to create a thriving retail flower businessA super inspirational episode (we know that you will think the same)Thank you Alison xxTo find out more about Alisons business please head over toWebsitewww.madlilies.co.ukHomeware collectionwww.madliliesathome.co.ukSupport the show