In Conversation with Angad Soin - How doing less drove global growth for Xero episode artwork

EPISODE · Nov 4, 2025 · 16 MIN

In Conversation with Angad Soin - How doing less drove global growth for Xero

from What the Flux · host Flux

Today, we have Angad Soin, the Managing Director for Australia & New Zealand and Global Chief Strategy Officer at Xero. Xero is the cloud-based accounting software that started in New Zealand, listed in Australia and now had 4.4 million subscribers globally in over 180 countries. Angad joined Xero back in 2021, he was elevated to lead Xero’s global strategy function in 2023 and late last year, he took on the added responsibility of leading Xero in Australia and New Zealand - Xero’s biggest region. In this conversation, we explored a whole range of fascinating topics including: How success often comes from doing the things counter to the obvious  To scale globally, Xero needed to do less in a few places really well How the “Rule of 40” has evolved into the “Rule of X” because the market rewards growth more than it rewards pure cash flow _ Download the free app (App Store): http://bit.ly/FluxAppStore Download the free app (Google Play): http://bit.ly/FluxappGooglePlay   Daily newsletter: https://bit.ly/fluxnewsletter   Flux on Instagram: http://bit.ly/fluxinsta   Flux on TikTok: https://www.tiktok.com/@flux.finance   —- The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.See omnystudio.com/listener for privacy information.

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In Conversation with Angad Soin - How doing less drove global growth for Xero

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This episode was published on November 4, 2025.

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Today, we have Angad Soin, the Managing Director for Australia & New Zealand and Global Chief Strategy Officer at Xero. Xero is the cloud-based accounting software that started in New Zealand, listed in Australia and now had 4.4 million subscribers...

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