In Conversation with Enrico Gallorini, Co-Founder & CEO, GRS Research and Strategy 2

Enrico Gallorini is the Co-Founder and CEO of GRS Research and Strategy, a cutting-edge boutique multinational research firm headquartered in Venice, Italy. Enrico and GRS recently hosted the Human 2 Human Summit at Dubai taking ahead his ideas about In-person and creating a focused discourse. Enrico has dedicated his life to decoding the profound impact that in-person experiences at large human gatherings have on individuals, society, and the world at large. His most significant finding is the unique quality that only live events have, to inspire and drive human evolution. Through his research, he has uncovered remarkable and enduring patterns dating back to the very origins of humanity; insights that remain relevant today and will become even more vital in the future. Described as a forward thinker with a rare intellect and a distinguished expert in the events industry, Enrico is a Strategic Researcher specialising in Visitor Experiences and Author of the book: “In-Person: A Journey Through the Unstoppable Evolution of Events”. He has captivated audiences across 20 countries, delivering keynote speeches at prestigious universities and international conferences, where he explores the transformative power of in-person events. Enrico brings a unique blend of business intelligence, creativity, positivity and passion to the Human-to-Human industry. Enrico Gallorini Today, time is the scarcest resource. Enrico Gallorini believes that organisers should intentionally design tiered packages that cater to attendees’ limited time through curated journeys, better matchmaking, and moments of meaningful interpersonal connection. People are willing to pay higher prices for time-efficient, emotionally engaging experiences that go beyond run-of-the-mill experiences. Differentiated pricing can segment audiences, reveal new buyer segments, and generate actionable data intelligence for smarter event design and monetisation. Many touchpoints, such as registration lines and other waiting areas, waste emotional bandwidth and create uncertainty. Organisers should design these moments with clarity, presence, and engagement, so that waiting becomes part of the experience. Small human cues, rest spaces, and opportunities for reset elevate cognition, serendipity, and connection, ensuring that in-person time feels intentional, welcoming, and emotionally rewarding rather than chaotic. Enrico is critical of conferences that are ego exercises by sponsors or prioritise AV spectacle rather than speaker quality and preparation. He urges reallocating the budget toward credible speakers and meaningful formats. Likewise, exhibitors should staff booths with technical and domain experts—not just salespeople—so that visitors gain real insight, problem-solving value, and differentiated learning that justifies travelling to an exhibition. Run time – 00:43:29 Links for Subhanjan  [email protected]  https://www.linkedin.com/in/subhanjansarkar Links for Enrico: You can order the book here – https://a.co/d/2ONITzr GRS Research and Strategy (www.grsnet.it) https://www.linkedin.com/in/enrico-gallorini