IN CONVERSATION WITH Jabu Ndlovu, Seasoned Insurance Expert

Insurance is becoming a central part of financial planning for young South Africans as they begin to acquire assets, start businesses, and take on family responsibilities. Unlike previous generations who often delayed insurance until later in life, today’s youth are engaging with policies earlier, driven by digital accessibility, rising financial awareness, and the need to protect themselves against risks in an uncertain economy. Car insurance is one of the most common entry points. With a significant share of vehicle finance deals now taken up by under-35s, insuring cars has become a necessity rather than a luxury. Similarly, as more young people enter the housing market, home and property insurance is gaining traction. Beyond personal assets, the rise of entrepreneurship among youth has created 10:10 demand for business insurance, including cover for small enterprises, side hustles, and even cyber insurance to protect online ventures. Instagram · Twitter