In conversation with Livia Firth

In this week's podcast Patrick talks to Livia Firth MBE, Co-founder and Creative Director of Eco-Age and founder of the Green Carpet Challenge (GCC). During the conversation, Patrick and Livia discuss the parallels between the social and environmental footprints of food and fashion, and how consumers can use their purchasing power to affect change and transform the fashion industry.  An important part of this transformation is an understanding of the provenance of our clothing. "Natural products have superiority over synthetic fibres" says Livia, calling herself a "huge fan of wool".