In conversation with Mark Schneider, CEO at Nestlé about quickly transforming a business using digital capabilities

CEO of Nestlé, Mark Schneider believes the best of digital is yet to come. As he leads the transformation, he shares key digital insights with Alexandra Jankovich: how consumers now move seamlessly between opportunities, why businesses need to reconfigure fast, and how mindsets are shifting from forward-looking market research to real-time data experimentation.