In Conversation with Miguel Neves, Editor-in-Chief, Skift Meetings

Miguel Neves leads the editorial team at Skift Meetings, where he and his team passionately tell the incredible stories around the business of events. He has worked in and around events for almost 20 years in various roles covering planning, marketing, social media, and editorial. Miguel has been at the forefront of innovation in event technology and AI for more than 15 years and has closely followed the rapid evolution and impact of AI. He is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark. His favourite place in the world is a Portuguese beach on a sunny summer day. Miguel Neves In this conversation, Miguel Neves talks about several topics around the Trade Shows industry, including content creation, media role, AI efficiency and deployment, the JWC segmented report on the industry and designing events for a wide swath of ages and demographics. On artificial intelligence, Miguel takes a balanced but sceptical position. He believes that AI is powerful for tasks like creating marketing copy, data analysis, transcription, and content summarisation, but rejects the notion that AI can be used as a fact checker or source of truth. The idea that firing the workforce to replace them with AI will have untoward consequences. He believes that Trade shows are a bad investment to collect leads in an age where it can be done practically free of cost using scraping techniques and AI. Trade shows are more middle of the funnel or even bottom of the funnel, and must allow buyers to have conversations with technical people who can answer questions that salespeople can’t. Run time – 01:02:16 Links for Subhanjan  [email protected]  https://www.linkedin.com/in/subhanjansarkar