In Conversation with Nina Slawek: “Open Jaw Was Always About Women”

When Open Jaw launched 25 years ago, supporting women was central to its mission. Nina says the hot pink colour and cheeky personality was focussed on creating a relatable brand. “Everything we did — how we spoke to advisors, our approach, launching a charity initiative — we spent a lot of time thinking, ‘What can we do to support women?’”