In Conversation With Owami Masango

Kurated Brand Biography Kurated is a proudly Black-owned South African haircare brand, founded in October 2023. Drawing inspiration from Ayurvedic, African, and Caribbean traditions, the brand creates products designed to nourish hair back to health, reduce breakage, and support growth. While Kurated places a special focus on textured hair, its products remain suitable for all hair types. Since its launch, Kurated has already helped hundreds of people, including children, to grow their hair and embrace it with confidence. The brand’s mission is clear: to show that textured hair grows just as healthy and long as any other hair type, and to celebrate the beauty of Black hair in all its forms, whether curly, straight, braided, or natural. At its core, Kurated is about more than just hair care. It is about making intentional, effective products accessible, restoring confidence, and empowering communities to love their natural hair. The brand stands as a testament to the belief that Black hair is beautiful in every expression. Instagram · Twitter