In Crisis? Know Thy User! (Jay More, President of the Americas and Europe at HFI) - 13 min

Discover why Jay More (President of the Americas and Europe at HFI) claims you must "know thy user, for they're not you", which question helped him become an effective leader, and how he learned the importance of identifying blind spots and super powers (13 minute episode). CEO BLINDSPOTS® PODCAST GUEST: Jay More is the President of the Americas and Europe at Human Factors International. HFI is a global consulting firm focused on highly complex CX/UX challenges and was among the first brands specializing in this area.  Since 1981, HFI has delivered over $ 250,000,000 in CX/UX work for Fortune 500 clients as well as growing technology companies, including enterprise software, industrial applications medical software, telecom, banking, retail and education.  They provide seed ‘Instant On’ UX teams with all the infrastructure to help companies focus on ‘building the right thing’. Solving highly complex UX design challenges both at the strategic level as well as at the detailed design level is HFI’s focus. Jay graduated with a Bachelor of Science in Chemical Engineering at University of California, Berkeley, and completed his MBA at San Francisco State University.   He has been with HFI since 1987 and has helped grow a world-class brand. For more information about Jay More and HFI, visit https://humanfactors.com/ To ask questions about this episode (or one of the 175+ other CEO Blindspots® Podcast episodes), send an email to [email protected] CEO Blindspots® Podcast Host: Birgit Kamps. Birgit was speaking five languages by the age of 10, and lived in five countries with her Dutch parents prior to becoming an American citizen. Birgit’s professional experience includes starting and selling an “Inc. 500 Fastest Growing Private Company” and a “Best Company to Work for in Texas”, and serving as a Board Member with various companies. In addition, Birgit is the President of Hire Universe LLC, and the host of the CEO Blindspots® Podcast which was recognized by Spotify for having the “biggest listener growth” in the USA by 733%;https://www.ceoblindspots.com/