In disruptive times, you need outsider marketing

Episode 66 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "In disruptive times, you need outsider marketing" was published on April 3, 2020 and runs 36 minutes.

April 3, 2020 ·36m · Didn't See It Coming with Marc Stoiber

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Episode Description

Outsider marketing means getting an 'outside the jar' perspective on your company's positioning, messaging and selling. Here's why it's more important than ever.

The economy is melting down. Everywhere you look, companies are ducking for cover, going under, or struggling to stay alive.

Or are they?

Times of disruption deliver opportunities for companies agile and aware enough to seize them. Smart companies are already engaged in finding those opportunities, and retooling. Their goal is to slingshot out of the disruption stronger than ever.

Karen Hayward is a Managing Partner with Chief Outsiders, a n...

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