In Episode 043, Jeff Seckendorf describes his goal to set a bicycling endurance record in his 70s

What I admire most about Jeff’s story is that he is still setting goals in his 70s that motivate him to do something daily to reach that goal. Today, Jeff wants to help people identify and pursue their purpose, regardless of their age. So, he helped form the Institute of Purpose to show people how their lives can have purpose and meaning by simply focusing on ways to help others.