In Focus: Marketing, lead generation and creating a strong brand

Effective marketing and lead generation play an integral role in any broker's success at the best of times, but even more so under challenging circumstances such as COVID-19. In this episode of In Focus, partnered by Mortgage Choice, the CEO of Mortgage Choice, Susan Mitchell, and owner of Mortgage Choice Nowra, Paddy O'Sullivan, break down the importance of clear branding, thorough planning and timely communications. Tune in to find out: - The benefits of being part of a big brand with a specialised marketing team - The driving force behind Mortgage Choice's record lead generation conversion - Susan and Paddy's top three marketing tips for brokers And plenty more!