In Focus-Parley | Are brands overreacting to manufactured outrage?

Last week, jewellery brand Giva withdrew an advertisement it made for Raksha Bandhan after netizens criticised actress Kriti Sanon’s outfit as too revealing for a traditional festival. The incident is the latest in a series of brands backtracking on their advertisements following backlash that is often religiously or communally charged. Given India’s current socio-political climate, are brands overreacting to manufactured outrage? Here, we discuss the question. Guest: Mitushi Sharma and Santosh Desai Host: Sonikka Loganathan Producer: Jude Weston Learn more about your ad choices. Visit megaphone.fm/adchoices