In Focus: The broker strategy of Australia's biggest bank

The Commonwealth Bank of Australia is Australia's largest lender but has the smallest proportion of new broker flows of the major banks. But why? And what is the bank's broker strategy? In this episode of In Focus, sponsored by CBA, we speak with the general manager of third-party banking, Baber Zaka, to explore CBA's broker strategy and their plans for growth in the channel. Tune in to find out: How CBA is working to strengthen relationships with brokers. How the bank is changing its broker offering. CBA's investment in technology and support for brokers. And much more!