In Focus: The importance of branding and brand image

In this episode of In Focus, host Annie Kane is joined by Mortgage Choice CEO Susan Mitchell and Gordon MacVicar, owner of Mortgage Choice in Peregian Beach, to discuss the ins and out of marketing and how to get the most cut through with your audience. Susan and Gordon share the importance of branding, how social media can be utilised to humanise your brand, what marketing strategies generate the largest return and how they measure success from the different marketing channels. In this episode, tune in to find out: - Which marketing channels get the best conversion - How to establish your brand presence in a new area - Their top three tips for brokers looking to up their marketing game And plenty more!