In for the Long Game
from small business | BIG Impact
This is a special International Women’s Day episode, so get comfortable because we cover a lot of ground in this episode with my guest Madeleine Shaw. I think of Madeleine as a titan in the social impact world. She has launched and led multiple impact ventures for over 30 years. She and her business partner Suzanne Siemens founded Lunapads in 2000, and rebranded as Aisle in 2020. Their company was one of the first in the world to champion natural menstrual care products and sustainable menstrual equity, and has proudly been a B Corp since 2012. Madeleine is also a speaker, mentor and the author of The Greater Good, Social Entrepreneurship for Everyday People Who Want to Change the World. This book, and Madeleine herself, is an invitation and support to “everyday people” to find their own way to empowerment and change-making through social entrepreneurship. It becomes quickly apparent that Madeleine is profoundly committed to an expansive vision. She’s not just focused on creating social benefit through business, she’s working to redefine what success as a social entrepreneur means in a 21st-century world. So, settle in and listen to what can happen when you commit to playing the long game.
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