In-House Marketing for Med Spas: Why It Matters and How to Build It

In this episode of Not Just Lip Service, Mary is joined by Paige, Smiley’s Marketing Coordinator, for a behind-the-scenes look at why in-house marketing is a game changer for med spas. They discuss the real differences between hiring outside marketing agencies versus building an internal marketing team, the unique benefits of having someone embedded in your brand, and how in-house marketing creates stronger connections with clients.Paige shares practical insights on how she learned the aesthetics industry from scratch, built brand consistency, and helps drive growth across Smiley’s locations. They also touch on the importance of social media, content planning, branding best practices, and offer tips for any med spa thinking about making the leap to an in-house marketing model.🎯 Plus, stay tuned as Mary and Paige tease an upcoming series diving deeper into social media strategies, events, and marketing best practices for aesthetic practices!