"In many ways, everything old is new again": Insights from Putney Cloos of Bombora Inc.

Putney Cloos, Chief Marketing Officer at Bombora, leads marketing for a global B2B data company best known for pioneering intent data. With a career spanning brand management, consulting, financial services, and SaaS, she operates at the intersection of data, revenue, and go-to-market strategy. Putney believes modern marketing leadership is about harnessing high-quality data to power AI-driven growth, balancing brand and demand, and executing with clarity in increasingly complex buying environments.🎧 Watch the full interview ⁠and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset