EPISODE · Nov 2, 2017 · 27 MIN
'In our industry, we wring our hands a lot': Jaime Robinson on getting back to basics
from The Modern Retail Podcast · host Digiday
Jaime Robinson is one of the industry's best-known creatives. The former Wieden+Kennedy executive now runs her own shop, Joan, which she co-founded last year with former Refinery29 exec Lisa Clunie. But she sees her job -- and that of anyone in advertising -- pretty simply: It's about entertaining people. On this week's Starting Out, Robinson talks about her first job, her first advertising job and the importance of finding the right business partner.
What this episode covers
Jaime Robinson is one of the industry's best-known creatives. The former Wieden+Kennedy executive now runs her own shop, Joan, which she co-founded last year with former Refinery29 exec Lisa Clunie. But she sees her job -- and that of anyone in advertising -- pretty simply: It's about entertaining people. On this week's Starting Out, Robinson talks about her first job, her first advertising job and the importance of finding the right business partner.
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'In our industry, we wring our hands a lot': Jaime Robinson on getting back to basics
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