In Pursuit of Alignment, Healing, and Creative Power

What happens when creativity, resilience, and storytelling collide? In this deeply honest and inspiring episode of Power to Pursue, host Rachel DesRochers sits down with Jennifer Siems, founder of Immortal Perfumes, indie perfumer, perfume historian, and writer, to explore what it means to build a life, and a business, in true alignment. Jennifer shares her journey from self-taught perfumer to successful business owner, weaving together stories of motherhood, anxiety and depression, surviving breast cancer at 35, and the unexpected viral moment that transformed her business during treatment. She opens up about imposter syndrome, grief, identity, and how creativity became both a lifeline and a path forward. This episode is a powerful reminder that your work doesn’t have to consume your identity, that healing and ambition can coexist, and that alignment often shows up after life’s hardest chapters. ✨ Whether you’re an entrepreneur, creative, writer, or someone finding their way through a season of change, this conversation is for you. Learn more about Jennifer and explore her creations at immortalperfumes.com, and follow her on social media @ImmortalPerfumes.