In Sales, The Conversation is the Relationship with Susan Scott (Ep.29)

We had the privilege to interview best selling author Susan Scott on this week's episode where we discuss how to have fierce conversations with our clients to build the relationship and find the real need. This incredible episode dives into the principles that Susan teaches in her book Fierce Conversations and some practical takeaways and questions that we can apply to our sales process. Make sure to listen to the entire episode - you won't want to miss anything she says. Also, visit https://liapodcast.org/ep29 to learn how you can win a copy of Susan's book!