In Sustainability, culture and strategy are two sides of the same coin

This is the fourth of 10 special episodes to mark the publication of my guide 10 Rules for Corporate Sustainability where I sum up the lessons I have learnt delivering Sustainability over the last 25+ years. In this episode, I talk through what is probably the most important of the ten rules, Rule 4: Culture and strategy are two sides of the same coin.What many Sustainability professionals fail to understand is that actually delivering Sustainability is about change (not ISO standards etc), and change is about psychology. In this episode I explain how I fuse strategy development and engagement together from the very start of the process, to produce a strategy that key decision makers actually want to deliver.Click here to download 10 Rules for Corporate Sustainability Hosted on Acast. See acast.com/privacy for more information.