In The Soup: Going Viral! How Social Media Can Help Your Startup

Happy In The Soup 🍲 Wednesday! Hosts Jenn Summe and Melissa Crosby are joined by Ashlyn Greer of Fashivly and Kyle Mayers of WheelPrice. Both of these founders have had experience with their content going viral on apps like Instagram and TikTok, and in this episode they discussed how they turn cultural conversation into a way to connect with their customer base. If you're looking for advice on how to make a viral moment last beyond the algorithm, tune in! Thank you for joining us for this episode of In The Soup, a show under The GrepBeat Podcast. Today’s episode, and the rest of the season, is proudly sponsored by Curious Ant.

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This episode was published on January 21, 2026.

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