In The Soup: How and Why To Get PR Marketing As A Tech Startup

As a new burgeoning startup, one might often wonder how to get the word out to masses about this innovative new solution you're building. There are only so many networking happy hours and pitch competitions you can attend. That's why in today's episode of In The Soup (a show under The GrepBeat Podcast), hosts Jenn Summe and Melissa Crosby are talking about the benefits of PR marketing. In case you didn't know, the strategic use of public relations involves creating and sharing compelling stories, building relationships with the media, and managing a company's reputation. It can be one of the most effective ways to promote your company's brand. Don't believe it? Today's guests are PR pros who have spent years on both sides of this marketing avenue. Mikaya Thurmond is the CEO of Milan Public Relations (who is also our gracious sponsor for this season!) and was previously a news anchor for WRAL. Kristen Baileys is the CEO and Co-Founder of Raleigh's Bake Eat Love, which produces subscription kits that teach bakers of all experience levels how to bake a different gourmet dessert each month. Her company has been featured in numerous media sites, including Oprah Daily, The Food Network and Southern Living.