In The Soup: How Important is Cultivating Culture in Your Company's First Days?

How important can culture be to your company, compared to building out your product or discovering your customers? That's what In The Soup 🍲 (a show under The GrepBeat Podcast) hosts Jenn Summe of Primordial Ventures and Melissa Crosby of Colopy Ventures break down in today's episode. You're just getting started at your company, hiring your first few people, and you want to make sure that the company culture that you want to have continues to exist, grow and stays true as the company itself grows. But company culture can be hard to define sometimes. Today's guests are folks that have very intentionally built companies known for their culture, and they're laying how exactly they did that. Joining our hosts on today's episode are Nathan Snell of Wilmington-based Raleon, who is also one of the co-founders of nCino, and Allison Wood of Durham's DaVinci Education. Today’s episode, and this season, are proudly sponsored by Milan PR, a strategic communications firm that does everything from media training and storytelling workshops to help secure the media placements you can only dream of.