In the spotlight: Billy Grace - one of the fastest growing A.I./SaaS companies in NL

Discover how Billy Grace is using AI to transform marketing, freeing creatives from data overload and giving them the space to focus on what truly matters. In this episode of the Nobel Podcast, we sit down with Mitch Voskuilen, CEO and founder of Billy Grace. Billy Grace is a fast-growing scale-up that has built an AI-driven marketing platform with a clear mission: to free marketers from endless data and give them back the space for creativity. Mitch shares how his career in digital marketing and recruitment led to the idea for Billy Grace. He explains how the platform tackles two of the biggest challenges in the industry: automating complex data tasks and independently measuring the effectiveness of campaigns. The result is that marketers not only gain back valuable time but also get a clear and honest picture of how their budgets perform across channels such as Google, Meta, and TikTok. We also dive into the growth journey of Billy Grace, from the early building phase in 2020 to the official launch in 2022 and the impressive scaling that followed. Today the company has more than 40 employees, partners with agencies across the Benelux, Germany, the UK, and even the US, and is on a mission to expand further into Europe. What makes this conversation especially valuable is Mitch’s vision for the future of marketing. He believes AI can take over the complexity of data so that marketers can return to their creative roots. We also discuss why agencies play a central role in Billy Grace’s strategy and what makes the company such an exciting place to work. Whether you are a marketer curious about the impact of AI, an entrepreneur building your own business, or simply someone interested in the evolution of marketing technology, this episode offers fresh insights into one of Europe’s most promising scale-ups.