In the spotlight with Louise Humphrey from Paws4Running and Studio44 Pilates

Promoting your business can feel like a full time job along with creating your product or delivering your service.And imagine what it might be like if you had TWO businesses to think about?This week’s podcast guest is Louise Humphrey from Paws4Running and Studio 44 Pilates and that’s exactly what she does.Two sets of social media, newsletter subscribers, websites and communities, plus a podcast and lots more.Louise takes it all in her stride and in this episode we chat about how she juggles this, and the impact of raising her profile on both of her businesses.Key topics and timings in this episode:0.20 - What it's like having to promote TWO businesses and what you'll learn in this episode.1.40 - About Louise and what she does in the pet industry. 2.45 - Louise tells me about her podcast.3:00 - Louise explains how she ended up in the pet industry 5:30 - Louise shares how her business works 7:45 - Louise tells me how she gets the word out about her pet business 12:00 - Louise shares about the case studies she’s had 15.20 - Louise tells me how getting press coverage has impacted her business 19.00 - Louise shares the other opportunities she’s had recently for her pet business 21.00 - Louise tells me what’s helped with her confidence when approaching the press25.15 - Louise gives me her tips for people who want to make a start with speaking to the pressLinks mentioned in this episode:Learn about Louise and Canicross: www.paws4running.co.ukFind out about her Pilates business: www.studio44pilates.comTune in to her Canicross podcast: www.canicrossconversations.co.uk