In times of E-E-A-T: Why simple SEO is no longer enough

The podcast discusses the importance of E-E-A-T (expertise, experience, authority, trust) for Google rankings. E-E-A-T goes beyond simple SEO and requires a holistic approach that includes content marketing, PR and branding. The author argues that Google ranks websites based on entities and their authority, with on-page and off-page signals playing a role. Successful ranking therefore requires collaboration between different departments within the company. Finally, the changed role of the SEO expert as an advisory and coordinating contact is described. https://www.oncrawl.com/technical-seo/times-eeat-why-simple-seo-no-longer-enough/